Marketing Strategy The Backbone Of Great Content Marketing

With the increase of ecommerce stores, owners feel the pressure to standout in the marketplace. And one of the best ways to promote products and services is through content marketing. As a full-stack freelancer in content marketing, your goal is to build your client’s overall brand and voice. You hold the key to transforming their expertise into various written and visual content forms. In essence, your skills build the relationships to attract and engage customers. From my personal experience, I’ve learned that clients desire a clear content marketing strategy coupled with unique content creation. But to be a full-service content marketer, experts also recommend offering results-driven promotion services with content maintenance.†¦show more content†¦Or they don’t know exactly which content is working well. Offer to conduct a content audit for your client. This way you can assesses their content strengths and weaknesses. Give them a roadmap for future marketing activities. Start by creating a spreadsheet of all the content assets. Then, collect data points, such as, word count, number of social shares, and calls to action. The following resource can help: Google Analytics Screaming Frog Social Metrics Plug-in Analyze the data for trends. Draw substantive conclusions that can offer your client a recommended course of action. Editorial Calendars Sometimes, your clients may need assistance with organizing their content. Realize that just assigning dates on a calendar isn’t the objective. An effective editorial calendar strategically maps out content based on the audience, customer buying cycle, and the channel. In other words, distributing tweets to buyers at the consideration stage may not produce conversions. Follow these tips: Consolidate all your client’s content into one editorial calendar. Add key dates, including product launches. Correlate topics for to create a theme. Post based on the reader’s optimal schedule. Content Creation Relevant content doesn’t begin when you write. It starts at the research phase. To unearth new topics, dive deep into your audience’s mind. Look for reader’s likes, pain points, and unanswered questions. Here are a few places to start: Quora -

Symbolism In The Glass Menagerie by Tennessee Williams Essay

Tennessee Williams, The Glass Menagerie, is a play that evokes great sympathy and in some cases, empathy for a protagonist who struggles to overcome two opposing forces; his responsibilities and his desires. There are many symbols and non-liner references that contribute to the development of characterization, dramatic tensions and the narrative. This essay will examine in detail, the aspects of the play that contribute to the development of the above mentioned elements. In Toms opening addresses, he explains to the audience that the plays fifth character is his absent father Ââ€"present only in the form of a picture that hangs on the wall. This picture that looms above the dining room table makes the reader visualize the Wingfield†¦show more content†¦Just as America restlessly experiences peace before World War Two, Tom is anxiously awaiting his escape to explore the world before him that will leave his family in ruins. Much like his father did. The fire escape is a prominent part of the setting. It is an important symbol that represents the imprisonment that Tom feels and the possibility of a way out. Williams characterizes the fire escape with symbolic weight, saying that the buildings are burning with the implacable fires of human desperation. Tom makes several addresses to the audience from the fire escape. These addresses are highlights of the play and would indicate that the fire escape is a critical place in which he confides and depends on. It also foreshadows his departure from home as the fire escape is what enables his escape to search for solitude and freedom. At the fire escape, he stands alone between the outside world that awaits, and his apartment. This alludes to the painful choice he makes in scene seven. In order to escape, he must escape alone and leave his mother and sister, who are dependent upon him, behind. Lauras vulnerability and dependence is also emphasized in this symbolic space that is most clos ely linked to Tom. Tom will later climb down the fire escape one final time, leaving the apartment and his family forever. Laura stumbles on the fire escape, and the fall symbolizes herShow MoreRelatedSymbolism In The Glass Menagerie By Tennessee Williams858 Words   |  4 Pages Tennessee Williams had a rough past as a result it influenced him to write plays about the conditions in the 1930s. Although Williams had a tough past, Williams became very successful in his writings and plays. Nevertheless Williams gained popularity among his peers. His experiences in the 1930s affected his work especially in The Glass Menagerie. Williams’s homosexuality made him be seen as an outcast in American society. Not to mention that homosexuality was not as widely accepted as it is todayRead MoreSymbolism In The Glass Menagerie By Tennessee Williams822 Words   |  4 Pages A play based on the power of memory, The Glass Menagerie by Tennessee Williams is a story told from Tom Wingfieldà ¢â‚¬â„¢s point of view and depicts Laura’s imaginary world, a place where she can retreat and escape the reality of the present, and live in a â€Å"perfect† world. Laura’s memories from the past shape her personality, such as the name, â€Å"Blue Roses,† which illustrates her fragile nature, much like the fragility of the glass menagerie. In order to symbolize Laura Wingfield’s fragile behavior dueRead MoreSymbolism and Crossing the Rubicon in Tennessee Williams’ â€Å"The Glass Menagerie.†1784 Words   |  8 PagesThe masterful use of symbolism is delightfully ubiquitous in Tennessee Williams’ â€Å"The Glass Menagerie.† He uses a collection of dim, dark and shadowy symbols that constantly remind the audience of the lost opportunity each of these three characters continually experience. This symbolism is not only use to enlighten the audience to their neglected opportunities to shine, but it is also repeatedly ut ilized to reinforce the ways in which the characters try in vain to cross over turbulent waters intoRead MoreThe Glass Menagerie Symbolism Essay800 Words   |  4 PagesTitle Tennessee Williams had a rough past that influenced him to write plays about the 1930s. Williams’s life was very successful in his writing, making him known to many. His experiences in the 1930s affected his work. Williams’s homosexuality made him be seen as an outcast in American society. Tennessee Williams utilizes symbolism to express his themes throughout The Glass Menagerie. There are many events in Tennessee Williams’s early life that is similar to the details in The Glass MenagerieRead More The Importance of Symbolism in The Glass Menagerie Essay1609 Words   |  7 PagesImportance of Symbolism in The Glass Menagerie  Ã‚      Tom Wingfield is the narrator and a major character in Tennessee William’s timeless play, The Glass Menagerie. Through the eyes of Tom, the viewer gets a glance into the life of his family in the pre-war depression era; his mother, a Southern belle desperately clinging to the past; his sister, a woman too fragile to function in society; and himself, a struggling, young poet working at a warehouse to pay the bills. Williams has managed toRead More Alienation in Tennessee Williams, The Glass Menagerie Essay examples943 Words   |  4 PagesAlienation in Tennessee Williams, The Glass Menagerie Life is a lonely tale of alienation, as Tennessee Williams conveys though his play, â€Å"The Glass Menagerie.† Williams surrounds Laura in isolation from a world in which they wish to belong to by using various symbols. The symbolic nature of the motifs hidden within the lines of this play provides meaning to the theme found consistent throughout the play: Individuals are all alone in the world. Williams brilliantly illuminates theRead More Essay on the Symbolism of the Menagerie in The Glass Menagerie1002 Words   |  5 PagesThe Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield andRead MoreEssay about Williamss Use of Symbolic Reference in The Glass Menagerie851 Words   |  4 Pagesof Symbolic Reference in The Glass Menagerie Tennessee Williams wrote The Glass Menagerie basing it on himself and his life, although not always in detail. Tennessees life was not one of perfection. It had a lot of downs causing the play to be a very sentimental, dimly lighted and emotionally play. Although this play has a very basic story line Tennessee use of symbolism crates a much more meaningful story of the Wingfild family. Symbolism is used in almost everyRead MoreSymbolism in the Glass Menagerie Essay831 Words   |  4 PagesSymbolism in The Glass Menagerie Symbolism plays a fundamental part in Tennessee Williams’s play, â€Å"The Glass Menagerie†. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the father’s photograph, representing something different to each character. Through recognition of these symbols, a greater understanding of the play’s theme is achieved. ThroughoutRead More Three Important Symbols in The Glass Menagerie by Tennessee Williams1429 Words   |  6 PagesThree Important Symbols in The Glass Menagerie by Tennessee Williams      Ã‚  Ã‚  Ã‚   In Tennessee Williams The Glass Menagerie, the narrator is used to reveal elements of Williams own life as a victim of the Depression in the 1930s. Williams does this through his eloquent use of symbolism. Three symbols seem to reveal Williams intent especially accurately; the unicorn, the picture of Mr. Wingfield, and Malvolios coffin trick.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The unicorn is a symbolic representation of ways

Economics Cengage Learning

Question: Write about theEconomicsfor Cengage Learning. Answer: Introduction The business dynamics of any particular product offering are critically impacted by the associated demand and supply trends. Based on these trends, the business decisions are made which tends to have a critical effect on the business related profitability. Considering the above in mind, the selected article articulates the impact of a mishap on the firm earnings and how it leads to lowering down of the overall valuation. The objective of this particular essay is to offer a detailed discussion of the given article by deploying the relevant demand an supply concepts coupled with rice elasticity of demand so to offer better insight into the events reported in the article. Analysis The target audience for Dreamworld would be children and tourists who would like to visit such places specially because such theme parks have only limited presence. Also considering that a lot of children and teenagers tend to visit these, it is essential that elaborate security and safety arrangements must be in place so as to prevent any mishap which could potentially prove disastrous (Gal, 2014). It is customary for the theme parks to offer joyrides and other entertainment modes which have inherent security risk in the absence of prudent safety measures. In the wake of any mishap especially one which causes casualties, the demand would likely to go down as the consumers would avail other entertainment modes which offer safety. The decreased demand would be represented in the form of a downward shift which is captured in the diagram shown follows (Krugman. Wells, 2008). The supply in the short run tends to remain the same and hence the decreased demand shifts the equilibrium position to a lower quantity level indicated by Q1 in comparison to the initial quantity Q. Additionally, with the decreasing equilibrium quantity, the price also takes a ldip to reach a lower level indicated by P1 (Mankiw, 2014). The exact quantum of impact of the alterations in the respective demand and supply forces would be driven by the PED (Price Elasticity of Demand) of the concerned service or product offering. For the PED determination, a wide range of parameters are required to be considered. Some of the pivotal ones include cheaper substitute availability, product/service type and total amount of expense done on the consumption of the underlying product or service (Mankiw Taylor, 2011). In relation to commenting on the PED determination for theme parks, the key aspect is service quality. Also, it is worth noticing that theme park does not represent a service that is a necessity but more of a luxury item considering the exclusive presence in only select locations. Additionally, in case of safety threats like in the given case, it is highly likely that the customers would potentially migrate to alternative entertainment sources which do not pose a safety risk. Thus, considering the above factors, it can be said that in the given case PED would exceed 1 (Arnold 2008). Further, the consumption and demand of the theme park services would tend to increase with the levels of income of the consumers. Considering the above aspects, it is in the best interest of the theme park operation not to increase the prices as the same may be discouraging especially for repeat visitors and would have adverse effect on the revenue. A numerical illustration of this is indicated as follows (Krugman Wells, 2008). Entry price assumed per person = $ 100 Estimated customers who currently visit the park annually = $ 100,000 Thus, annual revenue in the present = 100*100000 = $ 10,000,000 Let us assume that theme park service price elasticity is -1.5 Now there is an increase in the entry fee to $ 120 or 20% rise Alternation in the visit of customers = 20*-1.5 = -30% Annual visitors at revised price = 100,000*(1-0.3) = 70,000 Revenue with increase in price = 70000*120 = $ 8,400,000 Hence, it is abundantly clear that increasing the price would not be an advisable strategy as it leads to lower revenues. A renowned and exclusive theme park in the form of DisneyWorld would have associated externalities which have both positive and negative effects. Externalities typically are those effect which are non-indented by the good or service provider and may be good or bad for the society. For a theme park, the positive externality would result in increased tourism potential for the local economy as these tend to be crowd pullers especially amongst tourists. This would lead to higher employment being generated and thus the income levels would income and also unemployment would touch a lower level. Also, there is opportunity to earn higher foreign currency revenues for the local economy due to more tourists being attracted and thus increase the demand for support services also such as accommodation, food, tourism services etc. But, it would result in negative externality as well because high flow or tourists tend to put the public infrastructure under constrain and would negatively impact the availability of services to the domestic people (Gal, 2014). For promotion of positive externality, it is imperative that government should promote the theme park in an active manner through information guides and also provide various tax and other incentives or benefits to the tourism companies who manage to attract visitors to the theme park (Mankiw, 2014). For reducing the negative externality associated, a higher price may be charged from foreign nationals who would likely not be repeat visitors and hence less elastic in their demand. This incremental charge would be collected by the government and used for public infrastructure maintenance and expansion for public good (Mankiw Taylor, 2011). Conclusion Hence, it would be fair to conclude that security concerns would result in lower demand and lower price. Also., the PED for theme parks is greater than 1 and hence revenue increase does not maximize the revenue. Further, externalities are associated in the form of positive impact on the local economy while negatively impacting the available public infrastructure in the region. However, this can be managed by charging an incremental amount which can be used for public infrastructure maintenance. References Arnold, A.R. (2008). Microeconomics (9thed.), Sydney: Cengage Learning. Gal, L. (2014), The economic impact of theme parks on regions, Retrieved on April 28, 2017 from https://aocarastirmalari.arch.metu.edu.tr/files/2014/05/AOC_ARCH714_Loredana-Gal.pdf Krugman, P. Wells, R. (2008) Microeconomics (2nded.), London: Worth Publishers. Mankiw, G.(2014) Microeconomics(6thed.), London: Worth Publishers. Mankiw, G.N. Taylor, P. (2011) Microeconomics(5thed.), Sydney: Cengage Learning.

Steinbeck Essays (881 words) - Dust Bowl, U.S. Route 66,

Steinbeck "I never wrote two books alike", once said John Steinbeck (Shaw, 10). That may be true, but I think that he wrote many of his novels and short stories based on many of the same views. He often focused on social problems, like the "haves" verses the "have nots", and made the reader want to encourage the underdog. Steinbeck's back ground and concern for the common man made him one of the best writers for human rights. John Steinbeck was born in Salians, California and spent most of his life there or around Salians, because of that he often modeled his stories and the characters around the land he loved and the experiences he encountered. He lived in Salians until 1919, when he left for Stanford University, he only enrolled in the courses that pleased him - literature, creative writing and majoring in Marine Biology. He left in 1925, without a degree. Even though he didn't graduate his books showed the results of his five years spent there. His books display a considerable reading of the Greek and Roman historians, and the medieval and Renaissance fabalists and the biological sciences (Shaw 11). He then moved to New York and tried his hand as a construction worker and as a reporter for the American. (Covici , xxxv). Steinbeck then moved back to California and lived with his wife at Pacific Grove. In 1934, he wrote for the San Franciso News, he was assigned to write several articles about the 3,000 migrants flooded in at Kings County. The plight of the migrant workers motivated him to help and document their struggle. The money he earned from the newspaper allowed him to travel to their home and see why their reason for leaving and traveled to California with them, sharing in with their hardships (Steinbeck, 127). Because John Steinbeck was able to travel with the Okies, he was able to accurately portray them and their struggles. Each book that he wrote had settings in the places where he has either lived or wanted to live. He presented the land as it was. The characters in his stories experienced floods, drought, and other natural disasters, while in the Salians Valley (Shaw, 5). What Steinbeck wrote was very factual and in depth. He exhibited his awareness of man and his surroundings, in his early books, before people ate, a pig had to be slaughtered, and often that and before they ate, it had to be cooked. Also when a car broke down, the characters had to find parts, and fixed it themselves (Shaw, 13). Many people consider that John Steinbeck novels are records of social history. His books are the history of plain people and society as a whole, many of his books focused on the Great Depression, Social Prejudice, religion, and the automobile (Rundell, 4). He may be considered as a Sentimentalist, because of his concerns for the common man, human values, for warmth and love and understanding. The social relevance of his writings reveals him as a reformer (Covici, xxii). In his novel The Pastures of Heaven, Steinbeck brings up the issues of Japanese Americans fitting into social groups, and in East of Eden, he examines the problems of intelligent and educated Chinese-Americans in the California setting. John Steinbeck only once seriously considers the problems of Negroes in Society. Crooks, the stable boy in Of Mice and Men, was an outcast and never destine to fit into the generally white society of ranching. Not only did Steinbeck recognize the -problems of minorities and racial prejudice, he also mentioned class prejudice. The difference between the "haves" verses the ?have nots" was brought up in the novel, The Grapes of Wrath, usually the people who had any financial stability hated the Okies, who had none. Owners hated the Okies because they were soft and the Okies were strong, also the store keepers hated them because the Okies had no money to spend in their stores (Bowden, 12). The Grapes of Wrath presents these issues in the form of an epic and sums up the despair of the early 1930's. The Joads experience: love, brotherhood, integrity, class fear, power, violence, and suspension, the same as every other migrant. Their conflict was a national epic, instead of a personal one. The parable of the tortoise crossing the road represents the people of the 1930's, he is beaten by the sun, knocked around, and struggles, but probably reaches his destination. In his other stories, he also uses characters and symbols to represent the migrants of the

17 Best Fine Arts Colleges in the US

17 Best Fine Arts Colleges in the US SAT / ACT Prep Online Guides and Tips If you’re interested in attending a fine arts college, your college search may be trickier than the average student's. It’s relatively simple to compare standard undergraduate degree programs, but fine arts schoolscan be so different: they have different specialties, different facilities, and different curricula. How do you know which fine arts colleges are the best, and how do you know which ones would be good fits? I’ve taken the first step for you by compiling a list of some of the topfine arts colleges and bachelor's programs in the country. Each one offers something a little different, making this ranking list a bit more unique (and a bit more interesting) than your average college ranking list. Because it’s difficult and perhaps unhelpful to give these schools a definite ranking on this list, I’ve separated them into school type. I’ve also prepared some strategies for figuring which schools best meet your own personal needs. But before all that, I’ll answer a more basic question: what is a fine arts college, exactly? What's a Fine Arts College? Put simply;a fine arts college is a school that educates students in the visual or performing arts. These schools offera couple of different degree options: Bachelor of Fine Arts: If you get a BFA, or Bachelor of Fine Arts, the majority of your undergraduateeducation willconsist of practical studio work instead of more traditional lecture or discussion classes. For example, a typical BFA program might have students in fine arts courses 2/3 of the time and general education courses 1/3 of the time. Bachelor of Art: aBA, or Bachelor of Art, is the most common undergraduate degree - most people with BAs didn't study fine arts. If you choose this type of degree program, it just means that you'll take more general education courses than if you chose a BFA. For example, you might spend 1/3 of the time in fine arts courses and 2/3 of the time on general liberal arts studies. Once you choose your degree type, you'll most likelyhave to choose an arts specialty. This is like a major that helps you hone in and excel within a particular field or area. Many fine arts colleges have a wide variety of specialties to choose from, including acting, musical theater, ceramics, computer animation, creative writing, dance, sculpture, and drawing (just to name a few). The standard fine arts schoolonly offers degree programs that focus on, well, fine arts. But you can also getthe BA in fine arts, or even a BFA, at some liberal arts colleges or universities.I'll present the top degree programs at both fine arts colleges and other colleges and universities in the following rankings list. How Are These Schools Ranked? Fine arts colleges are generally either specialized stand-alone institutions orprograms embedded within a larger university. Because fine arts programscan come in various forms, they’re a bit difficult to compare - they’re not necessarily standardized.So,I used a combination of aggregated ranked lists and industry opinions to compile a list of the top fine arts colleges in the country. Because colleges thatspecialize solely in fine artsare pretty different fromlarger, liberal arts universities, I separated the schools into lists based on this distinction. Once I separated them into these two groups, I arranged them in alphabetical order. Although there are a few stellar, stand-out institutions (which I make note of at the beginning of each section), fine arts schools rankings are difficult to standardize because they can offer such different resources to students. Because of this, I encourage you to look for schools that best fit your own artistic goals and preferences when considering these lists. As for the actual factors deciding whether I included a school on this list? I considered things like quality of facilities, program faculty, alumni network, industry opinion, aggregated ranking lists, and program offerings. If you're interested in any of the schools listed below and want to get admissions stats, just click the school name. Let's get to the rankings! Fine ArtsSchools I imagine you'll be moving way beyond primary colors at any of these schools. The following schools are primarily dedicated to art and design education. The real standouts here - the schools that tend to be ranked at the top of lists year after year - are the Rhode Island School of Design, School of the Art Institute of Chicago, and the Savannah College of Art and Design.You may notice when you review the list that these schools tend to be relatively larger than some others, with a wider variety of program offerings. California College of the Arts This school is primarily dedicated to educating students in the arts. It offers 21 undergraduate programs in fine arts, including an "individualized major" option for students who may have extremely niche interests. California College of the Arts alsoretains strong faculty members and supplements the offerings of core educators with a rotation of visiting artists, designers, and writers. Finally, the student-faculty ratio is an impressively low 8:1. Degrees offered: BA, BFA Read more about CCA's undergraduate offerings Maryland Institute College of Art Maryland Institute College of Art offers 16 different art majors, including several interdisciplinary options like "interactive arts" and "interdisciplinary sculpture." In addition to these options, students also get to choose from a wide range of studio concentrations. The school's faculty includes 219 professional artists, designers, art historians, poets, and writers. The student-faculty ratio stands at a low 10:1. This school is particularly strong in graphic design, painting, and drawing, so it may be a good option for students who wish to pursue any of those artistic concentrations. Degree offered: BFA Read more about MICA's undergraduate offerings Pratt Institute At the Pratt Institute, students can choose from degrees in Art Design Education, Digital Arts, Film, Fine Arts, and Photography. The school also offers several associate's degrees in fine arts if you're not sure whether you want to commit to a bachelor's program. Overall, this institution is ranked consistently well for their fine arts, design, and studioprograms. Degree offered: BFA Read more about fine arts at the Pratt Institute Rhode Island School of Design The Rhode Island School of Design, or RISD, is one of the most well-known and well-celebrated fine arts schools in the country. It offers16 undergraduate majors and state-of-the-art facilities and tools. RISD prides itself on providing students with opportunities towork collaboratively with faculty mentors. And the faculty it retains are impressive - many are renowned artists like Chris Van Allsburg, a famous children's book illustrator. One of RISD's most impressive appeals, though, is its location: Providence is one of the most artisticallycultured cities in the country. Degree offered: BFA Read more about RISD's programs RISD also comes with free natural inspiration. Savannah College of Art and Design SCAD is one of the most prestigious art and design institutions in the countryandhas an impressive variety of fine arts specializations for undergraduates. Students can get a degree inalmost anything you can think of, including animation, visual effects, fibers, and furniture design. The school also has an impressive faculty and alumni network, a big plus when it comes time for applying to grad school or jobs. Degree offered:Depends on your specialization Read more about SCAD's fine arts programs School of the Art Institute of Chicago The School of the Art Institute of Chicago is one of the largest art schools in the US. Because of its size, it can offer some more unique specializations, including things like art therapy, time arts, and visual communication. Ithas over 550 faculty members, which might make it easier to find a professor or mentor who shares your interests and passions. Finally, this school is affiliated with one of the best art museums in the country. Degrees offered: BA, BFA Read more about SAIC's program offerings The New School The New School is primarily dedicated to the arts; it offers many flexible degree programs to artistically-inclined students. ItsBFA program in fine arts is offered through the Parsons School for Design in NYC. Degree offered: BFA Read more about The New School's fine arts program Fine Arts Programs at Other Colleges Universities What could be more fun than a studio course? Some strong fine arts programs aren't offered at art-specific institutions, but instead through art departments at colleges or universities. The real standout on this list isYale,which offers one of the best art programs in the country as well as a top-notch general education. These options arelikely better for students who are seeking more of a balance between a fine arts education and a general or liberal arts education. Columbia University Columbia offers a prestigious fine arts program that's located in the heart of the art world: New York City. The program boasts a long list of notable alumni and faculty members, which means it's easier for students to make and develop professional and personal connections in the field. Students who attend Columbia's School of the Arts can concentrate in Drawing, Painting, Sculpture, Photography, Printmaking, or Video. Degree offered: BA Read more about Columbia's fine arts program Cornell University Cornell offers a BFA program at its School of Art, Architecture, and Planning. The program emphasizes artistic training, contextual preparedness, critical thinking and expression, practical understanding of the contemporary art world, and sustainable practice. Because of the program's broad aims, you may get more of a liberal arts spin with this BFA. Degree offered: BFA Read more about Cornell's fine arts program CUNY Hunter College Hunter College offers a program that’s geared towards students who want to work professionally as an artist, particularly if they want to go on to grad school. This is a â€Å"fifth-year† program that gives students aprolonged, intense focus on studio practice, contemporary art, and theoretical issues - this extra year might help give you an extra boost in the professional world. Degree offered: BFA Read more about Hunter's fine arts program. Princeton University Princeton's Program in Visual Arts combines a liberal arts education with a fine arts education. Students can take courses in a range of subjects, includingpainting, drawing, graphic design, media, sculpture, photography, filmmaking, and film history criticism. Degree offered: BA Read more about Princeton's fine arts program Alfred University Alfred’s College of Ceramics provides an education that combines visual fine arts, design, and the science of ceramics, glass, and materials. It's more specialized than many of the other fine arts schools on this list, but an awesome choice if you’re interested in working with any of the above materials. Degrees offered: BFA, BS (in art history) Read more about Alfred's fine arts program Alfred: A great place for potters Tufts University A joint School of the Museum of Fine Arts and Tufts BFA program means you get the benefits of a top liberal arts education in combination with studio art training. Students are fully enrolled at both schools, with access to resources offered by both institutions. This program is a good option for students who prioritize flexibility: the studio curriculum is entirely elective, so you can pick and choose the courses that most interest you. Degree offered: BFA Read more about the SMFA/Tufts program UCLA UCLA, one of the best public schools in the US, is also home to one of the country's best art departments. Students encouraged to explore different mediums to discover the best way to express themselves, making this program pretty flexible. Courses are offered inpainting and drawing, photography, sculpture, ceramics, art theory, and new genres. Degree offered: BA Read more about UCLA's fine arts program. University of Pennsylvania UPenn offers an undergraduate fine arts program through its school of design. Its fine arts educationblendsstudio practice, seminar courses, and interactions with visiting artists and professionals. Degree offered: BA Read more about UPenn's fine arts program Williams College The art department at Williams is one of the largest at the prestigious liberal arts college, and the department itself shares space with the Williams Museum of Art. The school itself is pretty small, so the majors offered are broad and limited in number - they include art history, studio art, and art history practice. Degree offered: BA Read more about the fine arts program at Williams Yale University Last but not least, the School of Art at Yale offers a variety of art and media courses. It's also one of the top-ranked MFA programs in the country,which points to the strength of the school. The faculty ishighly lauded - most of them have been published and/or awarded for their work. Finally, the facilities themselves are sure to impress, as students have access to art galleries, a silk screening print shop, photo labs, several theaters, and a digital media center. Degree offered: BA Read more about the fine arts program at Yale How to Choose the Right Fine Arts Program These tips will help you think about which schools might be best for you. In order to be successful in a fine arts program, you should strive to make sure that the school closely matches your needs. Fine arts programs are often pretty small - you’ll be doing a lot of studio work, and will be collaborating closely with peers and faculty. Because of the collaborative nature of the work you'll be doing, it's important that you feel comfortable with the program, students, and faculty. Before you settle on target schools, here are some factors to consider when thinking about what schools may be right for you. Program Specialties and Curriculum If you work pretty exclusively with a specific medium, you’ll want to attend a school that has extensive resources available so that you can work with that medium. For example, if you work with ceramics you might not want to focus your attention on Columbia University because Alfred might be a better fit. Alternatively, if you’re open to exploring different artistic mediums, you might seek out a more flexible program - like the one Williams College offers, for example. Faculty You'll want to find a school with qualified faculty who can serve as knowledgeable mentors. Look into whether schools retain faculty members whose work you’re interested in. You might also consider whether a school brings in fresh and exciting faces via visiting artist programs. Finally, check out the student to faculty ratio: is it low enough that you’re confident you’d get individual attention? Location A big part of a degree in fine arts will often be working in the art world via internships. Is the school located somewhere that will facilitate these internships, or have programs that will help you get internships in art and cultural centers? Notable Alumni If you’re impressed with aschool’s alumni network and number of successful grads, that’s a good sign. This indicates that it'll be easier for you to make and utilize professional connections through the school. What's Next? If you're artistically inclined but aren't dead-set on a fine arts program, you should check out our list of the top 10 art schools in the US - these might offer a bit of a broader scope than the schools listed above. If you want to end up on the west coast, you'd probably be interested in our list of the top art schools in California. To prepare the best fine arts application possible, you definitely need to read about how to prepare a stellar art portfolio. Finally, you'll want to be able to pay for all of this, right? Check out the top art scholarships in the US. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Complexometric Determination of Water Hardness Essays

Complexometric Determination of Water Hardness Essays Complexometric Determination of Water Hardness Paper Complexometric Determination of Water Hardness Paper ABSTRACT The average concentration of CaCO3 obtained was 212 ppm, with a standard deviation of 1 ppt. The results indicate that the unk B tap water can be considered as hard water. INTRODUCTION Hard water is due to metal ions (minerals) that are dissolved in the ground water. These minerals include Ca 2+, Mg2+, Fe3+, SO42-, HCO3-. When this water evaporates or boils, the difficult to dissolve metal salts remain as a scaly residue. Hard water inhibits the effectiveness of soap and detergents. Calcium ions typically make the most significant contribution to water hardness. This is why hardness is measured in terms of mg CaCO3/L of solution. Hardness is also reported in units of parts per million (ppm). Water with a hardness value of 60 ppm is considered â€Å"soft† and water with 200 ppm is considered â€Å"hard. † The purpose of this lab was to determine the water hardness of a sample of unk B tap water. The disodium salt of EDTA was used to determine the concentration of M 2+ metal ion impurities in hard water by a complexometirc titration. EDTA is a versatile chelating agent. A chelating agent is a substance whose molecules can form several bonds to a single metal ion. Chelating agents are multi-dentate ligands. EDTA acts as a chelating agent because each nitrogen and one oxygen from each of the four carboxylic acid groups has an electron pair to , donate (ligand- a substance that binds with a metal ion to form a complex ion) to a metal ion center, making EDTA a hexadentate ligand which forms an octahedral complex. An indicator, Eriochrome Black T enables the detection of when the EDTA has completely chelated the metal impurities. In the presence of a metal cation, Eriochrome Black T forms a pink complex. H2In- represents the anion of the free, solvated indicator, and M2+ represents Mg2+ or Ca2+. H2In-3 (aq) + M2+ (aq) MIn- (aq) + 2H+ (aq) Blue pink As you add EDTA solution from a buret, the metal ions preferentially complex to the EDTA, leaving the indicator solvated: EDTA (aq) + MIn- (aq) + 2H+ (aq) ? H2In- (aq) + MEDTA (aq) pink blue A color change from pink to violet to blue indicates the titration endpoint. Adding an ammonia/ammonium chloride buffer (pH 10) to the mixture prior to titration ensures that the calcium metal ions remain in solution and that the indicator works correctly. Proteins drop off and now chelates with calcium and forms a tetrahedral complex. EXPERIMENTAL First, a 500mL 0. 004M EDTA solution was prepared by weighing out 0. 7232g of Na2EDTA and dissolving it in 500 mL of deionized water. A standard calcium solution was prepared in order to standardize the Na2EDTA solution used in the titration of the unk B water sample with 1. 000g CaCO3/L solution. 3 mL of ammonia/ammonium chloride buffer (pH 10) was added under the fume hood. The ammonia buffer is an inhalation irritant. This solution was stirred for 30 seconds. drops of Eriochrome Black T indicator were added just before titrating. The titration was completed 3 times. The average molarity of disodium EDTA and precision were determined. Table 1. standardization titration EDTA RunVol (mL) 124. 20 224. 00 324. 10 Because EDTA chelates Ca2+ ions in a one-to-one molar ratio: [Na2EDTA] = 10. 00 mL CaCO3 soln x1. 000g CaCO3 x 1 mol CaCO3 x 1 mol Na2EDTA = 0. 004128 24. 20 mL Na2EDTA soln 1L CaCO3s oln 100. 1gCaCO3 1mol CaCO3 0. 004128 + 0. 004163 + 0. 004145 /3 = Average Molarity = 0. 004145M #1 # 2 #3 Estimated Precision(ppt)= |sum of absolute deviation|/3 x 1000 (ppt) [Na2EDTA] mean 1. 7 x 10-5 + 1. 8 x 10-5 + 0/3 = 1. 17 x 10-5/3 x 1000 = 1(ppt) #1 #2 #3 (0. 004145M) Next, an unk water sample – B was titrated with the standardized disodium EDTA solution. 25 mL of the unk B water sample was combined with 20 mL of deionized water. 3 mL of ammonia/ammonium chloride buffer (pH 10) was added and stirred for 30 seconds. Just prior to titrating, 4 drops of Eriochrome Black T indicator was added to the solution and stirred for 30 seconds. The titration was conducted 3 times. The hardness (mg CaCO3/L) of the prepared unk B water sample for each titration was calculated. The average hardness and precision from the three trials were then determined. Table 2. Titration of Unknown water sample B Unknown water sample B RunVol (mL) 112. 75 mL 212. 80 mL 312. 70 mL Water Hardness (ppm) = mg CaCO3 x 1000 = V mL Na2EDTA soln x mol Na2EDTA x 1 mol CaCO3 x 100. 1g CaCO3 1 L CaCO3 soln 25. 00 mL CaCo3 soln L Na2EDTA soln 1mol Na2EDTA 1 mol CaCO3 Run 1 = 210. 7 (ppm) Run 2 = 213. (ppm) Run 3 = 210. 8 (ppm) Average ppm = 212 (ppm) Precision = 2 sum of deviation in hardness (0. 9 + 1. 8 = 0. 8)/3 x 1000 (3) (211. 6 ppm) CONCLUSION The results show an average 212 ppm, with a standard deviation on 1 ppt. General guideline for water hardness classification are 0-60 mg/L of CaCO3 are classified as soft while water with more than 200 mg/L of CaCO3 are classified as hard. Based on the data gathered and calculated, it can be concluded that the unk B water sample is considered hard water. This is within allowable range for the City of Tempe, where the range for hardness is 150 -400 ppm with an average of 168 ppm. The unknown B water sample to slightly higher than the City of Tempe average. Some area of experimental error that may have deviated the obtained values from the â€Å"real† value would be the preparation of the standard solution due to contamination. Inaccurate measurements of reagents would also be a factor. Another possibility would be unsuccessful mixing of standard solution or not titrating the solution within the allotted timeframe.

SEE THE INSTRUCTIONS BEWLE Essay Example | Topics and Well Written Essays - 750 words

SEE THE INSTRUCTIONS BEWLE - Essay Example According to Plato, by lying to the inferiors, the superiors gain more control over society so they are able to restore law and order in an otherwise lawless society. Plato believes that lying in this case is noble since the inferiors need something to believe in for them to be guided. For Plato, the leaders must have a means to control the masses and such means may be a â€Å"collectively useful† lie. The general idea of a noble lie is that the leaders formulate the â€Å"collectively useful† lie and the let the people believe in it and benefit from it. Yet, the question now is whether or not the benefit that the people get from the lie is greater than the evil that may accompany that lie. According to Kuznicki, a lie will always be a lie and may have both positive and negative consequences. When the lie brings about positive consequences, the lie may be useful but if the light brings nothing but destruction, it becomes something that is unethical. There are many arguments regarding the advantages and disadvantages of having our leaders lie to us. One of the main advantages is that if a lie that carries with it a positive note, the people who believe in the lie will follow the suggestions made by the leaders. For example, as pointed out by Kuznicki, a person who believes in his religion sincerely will stick to that religion even if others will try to tell him that his religion is a fake. Since the person truly believes that his religion is real, he is more likely to follow the teachings of his church. If the teachings of his church are good, then this person will become a good citizen. Fear for punishment and respect for their religion often keep people from doing something that is against the teachings of their church. The concept of heaven and hell in many religious sectors has often deterred people from committing sins. In this case, even if the teaching of

Convergence Culture Argumentation Essay Example | Topics and Well Written Essays - 1000 words - 1

Convergence Culture Argumentation - Essay Example is the merging of old business idea such as marketing in business ideas that deal with the new generation goods and services while cultural convergence is when the audience becomes the user. The emergence of the media convergence has given the audience capacity to store, edit, improve and recalculate media content. This is an outcome of the current trends in new generation media which has such features like download, edit play, watch, and upload share among others. This features give the audience unlimited capacity to modify media products and take them back to the same market as if they were originals. Global convergence occurs due to international circulation of media products such as music and film content. This has further been reinforced by the development of social media platforms such as chat, face book, Sykpe, Google+ among other which make the circulation of media products very easy. It has made communication easier by development of new media gadgets that can perform multiple tasks eliminating the need to have several bulky media items. The new models are precise, efficient and portable. This means that there is the flexibility of accessing the media item even on the move, or attending to other tasks. Cultural convergence has made the global market to be more competitive hence initiating creativity and diversity to compete fairly in the market. This culture has brought about new trends in socialization making it dynamic. It has reduced the social barriers and bridged geographical barriers making it possible for people in different regions to access each other just by the click of a button. It has created a platform where media products can be improved and shared with much ease. Accessing media con tent has also been simplified. However some negative effects have come along with cultural convergence. They include: Lowering the worth of ideas in media production. Often the initiator of the original ideas do not reap from their work since other people

Tourism Concepts Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Tourism Concepts - Research Paper Example San Diego County is a county located in the southwestern corner of the State of California (San Diego, 2010). It is the most newest and dynamic metropolitan areas in the country America. San Diego has an attraction that can draw people’s attention towards it. The sights and sounds of the city center is the objective of the attraction. With the inland mountains and one of the most beautiful natural harbors in the world, San Diego is a result of years of development and vitalization (Trains Magazine, 2009). The report will be discussing the places of attraction situated at San Diego, the facilities of food, accommodation, and transportation. It will also be presenting the culture, hospitality of people, and the infrastructure of the county. This report will mainly be targeting the tourists and tourism planners. San Diego is considered as one of the most developed and pleasant counties of America. There are many attractive and major sites of interest for the tourists and the tourism planners. Alta Vista Garden is a garden that is established with the theme of bringing together people, nature, and art. The garden is situated on over 14 acres and the admission is free for the public (Kragen, 2009). The garden is a cultural botanical park and provides an interactive method to teach botany and other subjects to the students. The water paths are constructed in such a way that the water falls into natural pools and gives a natural waterfall-look. The other places of interest include Lego land, which is a theme park. It is the only Lego land situated outside of Europe. Lego land has nine main sections, each constructed on a separate theme (Kragen, 2009). Mission Bay is a recreational area includes sea world, and Fiesta Island etc. Mission Bay has sandy beaches spread over miles with a long pedestr ian path. It is the largest man made Aquatic Park in America (National Park Services, 2009). Sea world is famous for

The Development Of Womens Football

The Development Of Womens Football England is known for the home of football, however, womens football still receives very little public recognition. Unlike countries such as Norway, Germany, and the USA, which are considered to be some of the leading womens football nations, Womens football in England receives much lower status, popularity and recognition. This essay will look into the history of womens football, how womens football is exposed to the media, the relationship between womens football, government and economics and finally the impact that womens football has on society today. The first English womens football team, The British Ladies, was founded in 1884. However, the real foundation stone for womens football was laid during World War 1. By the end of the 19th century, there was a multitude of new jobs for working class women who were called up to work in factories and who played in organised teams to raise money for the war effort. Dick Kerrs ladies went on to be one of the most successful ladies football teams in the 19th century. Pfister et al (1999) explained that The development of Dick Kerrs ladies exemplifies that the standard of womens football had risen considerably since its early years and players now trained regularly and systematically not only in order to improve their condition but also to refine their ball skills and practice tactical moves. In 1920, Dick Kerrs ladies were appointed to become Englands national football team, the popularity of womens football continuously progressed and by 1921 there were 150 womens football teams in England. As a result of the growing popularity of womens football, it was seen as a threat towards the domination of football by men. This led to FA campaigning against womens football. The FA lead false accusations towards the womens game, accusing them of misuse of charity money and poor financial management as well as having opinions on medical and moral factors that should prevent women from playing football. The following resolution was adopted; Complaints having been made as to Football being played by women, Council feel impelled to express their strong opinion that the game is quite unsuitable for females and should not be encouraged (Williamson, 1991). In December 1921 womens football in England was finally banned. They were banned from playing on FA league grounds and any officials, trainers and clubs were suspended for being involved in womens football. Between 1921 and 1972 the womens game was forced underground and the women continued to play without a league structure. As a result of the England mens team winning the world cup in 1966 the renaissance of womens football started to begin and on the 1st November 1969, the Womens Football Association of England was founded as the successor of the English Ladies football association. In 1985, the womens England team triumphed in the Italian Little World Cup and then won for a second time in 1988. However in 1991, due to the rapid growth of participation, the increased administrative requirements, and the strong tradition of volunteerism, the downfall of the WFA began. In November 1993, the FA merged the WFA. As a result womens football began to improve under the FA. For example, Umbro and Adidas began to supply womens teams with equipment, players started to receive a daily allowance of  £15, and the leagues became more structured. In 1993 when the FA took over there were approximately eleven thousand registered female footballers. Today, there are over 100,000 registered female footballers. Yet despite this rise, it still lags behind countries such as the United States where there are 7.8 million players. For a country which claims the beautiful game as its heritage, why is it that the US women are more revered to womens football than our own? (Dhaliwal, 2005) One of the main issues with womens football is the lack of media exposure. One of the most influential elements of the mass media is Television, however it has generally denied power to women through its exclusionary approach, in particular it has neglected women by its failure to televise womens team sports. In the womens football season 20011-2012, only 5 league games were shown on ESPN and the FA Cup final which was shown on Sky Sports. Controversially the FA cup final which took place on 26th May 2012 between Birmingham City Ladies and Chelsea ladies was cut short as Sky Sports chose to switch from live transmission of that match to the build-up for the League One play-off final. A scheduling blunder by Sky meant that when Birmingham City Ladies scored a late equaliser in extra time to take the match to penalties meant that it would clash with the build up to the Mens League one playoff final. The mens league one play off build up was deemed to be more important that the womens FA cup, which in mens football is one of the biggest competitions in English football. The Liverpool Ladies captain, Vicky Jones (2012) expressed her views questioning Would this have happened for the Mens FA Cup Final! Another issue with the media in womens football is the lack of female presenters. Woodhouse et al (2005) maintain that skys live coverage is too important to be given up to female presenters who may fracture the strongly masculinity and technocratic discourses set up by the ex-players and current stars who provide the background debates to live matches. Men here are simply assumed to be experts. It was only in 2007 where Jacqui Oatley became the first ever female commentator for the BBC. However, again there was controversy when Dave Basset (2007) a former footballer and manager declared i will be changing channels when Oakleys voice comes on air because in order to commentate you must have an understanding of the game and tactics, and in order to do that you need to have played the game. In 2011 a similar incident occurred when Richard Keys and Andy Gray had made sexist comments made about female referee Sian Massey. They had later been sacked from sky for these comments. Sexism has always played a huge part in football in England ,this is because football has always been seen to be a typical mans game. On the other hand in many other countries such as Italy, Sweden and the USA womens football is accepted and football is seen as a national sport that is not male dominated or controlled. Jackie Bass (2012) Regional Club Partnership Manager of football stated Sexism in football is like its the final discrimination act that not only exists but is deemed acceptable to exist. Newspapers- female journalists, how much is published? Currently, the womens football premier league main sponsorship is Tesco, and the main sponsorship for the FA Cup is Eon. The national team receives their funding from primary sponsors such as Umbro which is shared across the senior, under 18 and under 16 teams. As a result on the FA being responsible for the funding of all areas of English football, it is hard to find specific funding on womens football. However, head of the national game Kelly Simmons (2012) stated; FA spends approximately six million a year on England, FAWSL pyramid, FA Womens cup and talent development. Sport England receives the funding from the lottery good causes scheme. Approximately two million pounds a year is provided for the centres of excellence, however they have also invested 25 million over four years into grassroots which is for both boys and girls. The FA invests 50m a year into childrens and grassroots and its all boys and girls and therefore impossible to split out. The Government also gives Football Foundation 10m a year for grassroots facilities. Again this is very difficult to divide out as it mainly goes to big pitch sites and school sites where all men, women, boys and girls play. Although the English FAs financial support for the womens game has increased over the years (from 150,000 in 1993,  £310,000 in 1995,  £530,000 in 1997, and estimated up to a Million will be funded in 1999), this amount is still one hundred and thirty times less than the FA sends on mens football. (Lopez, 1996) Some womens football teams also receive great support from mens clubs financially, however some clubs are not as supportive offering little help other than with provision of team kit. One of the most supportive clubs is Arsenal FC, they not only provided great financial support but also enabled the womens team to have access to good facilities, the mens training grounds and occasional use of the Emirates stadium. Faye White (2006) recognised the financial commitment from the mens club as having been very good over the years and always improving, which had been a factor in the teams success. On the other hand there are a number of mens professional clubs such as Manchester United and Fulham FC, which have withdrawn funding from their respective womens teams. Minister of sport, Hugh Robertson (2006) believed clubs which were in a position to pay high wages and which benefited from substantial funding from sponsorship and broadcasting rights deals had a bit of social responsibility to share some of those proceeds with womens football clubs Government initiatives In October 2012 the FA launched a new initiative for the development of womens football called The Game Changer. This is due to the incredible year of womens football that has driven t a lot of interest into the sport. The GB Womens football team made their way to the quarter finals in the Olympics. in addition to this the England Womens team qualified unbeaten for the 2013 UEFA European Championship Finals in Sweden, with the final two home games broadcast live on terrestrial television. Finally, the second season of The FA WSL was completed. FA Chairman David Bernstein said; Womens football is the area with the most potential for growth in the nations favourite game. The FA will make these key commitments such as Creating an Elite Performance Unit (EPU) and appoint a Head of Elite Development, the EPU will develop the best young players via the talent development pathway of 31 Centres of Excellence, 29 player development centres and elite performance camps. The game changer will also Deliver a new commercial strategy for womens football For the first time in FA history there will be a distinct commercial programme for womens football to help the game have a clear identity and become financially more sustainable. The commercial rights for England Women, The FA Womens Cup and The FA WSL will be sold separately from rights for the mens game to establish a clear identity in a crowded sports marketplace. Finally, more broadcast coverage will be secured and strong commercial partnerships forged to elevate the profile of the womens game. Another of The game changers goals are to expand the FA WSL. To do this the FA will introduce an FA WSL2 in 2014 to enable promotion and relegation, expanding a competition format. Finally the game changer will aim to Grow Participation. FA Chairman David Bernstein (2012) expressed that he wanted womens football to become the second largest team sport (currently fourth behind mens football, cricket and rugby).after mens football by 2018 based on independent Sport England research, with 253,600 women playing football each month .

Linguistic Reclamation of “Queer” Essay -- Social Issues, Discriminati

Linguistic reclamation is a cultural process of removing hatefulness from a term that is used negatively and oppressively by a dominant culture (out-group) against a specific, less powerful group (in-group). In the article â€Å"A Queer Revolution: Reconceptualizing the Debate Over Linguistic Reclamation,† the author, Robin Brontsema explores the reclamation of the word â€Å"queer† and other related â€Å"hateful speech intended to disable its target† from three different perspectives that are based on three identifiable goals: â€Å"neutralization† of the word, its â€Å"value reversal,† and â€Å"stigma exploitation† (46, 52). According to the first perspective, the â€Å"pejoration† or hate is â€Å"inseparable† from the detestable word, which implies that reclaiming the word would do no good; instead, omitting the word from language, if possible, will take care of the pain caused by the word (Brontsema 49). The supporte rs of the second perspective, on the other hand, believe that â€Å"pejoration† is separable from the spiteful word, and thus, reclamation of that word is supported (Brontsema 51). Finally, the third perspective believers, stressing that hate is inseparable from the word, support its reclamation because they believe that â€Å"a revolutionary call† that starkly obligates the out-group to accept the in-group for what it stands for can help in reversing the negativity of the word (Brontsema 52, 53). The topic of reclamation is more complex than one thinks because words that carry hate are dangerous to play with. As Jeane Kirkpatrick, the 16th US ambassador and an ardent anticommunist, once said, â€Å"Words can destroy. What we call each other ultimately becomes what we think of each other, and it matters† (ncvs.org). Words that are powerful and have the abi... ...anguage. They do not keep in mind that neutralizing â€Å"queer† will not neutralize the words related to â€Å"queer† automatically; in fact, the related words may recreate the original, hateful â€Å"queer†. Furthermore, those who think that hate is removable from â€Å"queer† are mostly young, and have not faced the real pain inflicted by the word in the past. On the other side of spectrum, some think that the in-group (homosexuals) must create a revolution against the out-group by using the power of hate that â€Å"queer† contains in order to force the authoritarian group to stop using â€Å"queer† in an abusive way. However, homosexuals may not be successful in changing the faith of others because faith cannot be forcefully determined. In the end, one can definitely say that reclamation of â€Å"queer† is of no use because the hate associated with â€Å"queer† only dies if the word â€Å"queer† dies.

Peculiarities of Promotion in B2B and B2C

?Leysan Zigangirova, group 1409, Marketing Department Relative importance of promotional tools in consumer and industrial market. Figure 4. 1 shows proportion of promotional tools in b2c and b2b market. It’s evident, that advertising is on the first place in promoting consumer goods. Producers of these goods try to cover mass audience and advertising is an optimum variant. Almost all the population is in touch with media, including TV, radio and newspapers, or can see billboards or advertising placards, so the information about product or service can easily achieve them. Of course, here comes the question why personal selling is not so popular here. First of all, it’s because of narrow cover. Personal selling is aimed to each customer, so it’s impossible to communicate with everybody. And secondly, the proportion between price and result makes this tool irrational: vast sums of money will be spent out, but the there will be no confidence in sales increasing. On the other hand is industrial or b2b market, where personal selling is on the top. And this result is understandable. The target audience here is not the man in the street, but representative of business, the professional, so it’s better to use personal approach. And advertising campaigns are not so effective here: advertising reaches a mass audience, personal or direct selling focuses on one customer at a time. Besides, industrial products and services are more sophisticated and require detailed explanation, customized application, or careful negotiation over price and payment plan. The salesperson helps the customer identify problems, works out a variety of solutions, assists the buyer in making decisions, and provides arrangements for long-term service. Does advertising do the same? Unfortunately, doesn’t. And in b2b market all of the enumerated points are key to the success in business. If we continue examination of promotional instruments, we will see that usage of other tools is the same. Both b2b and b2c use sales promotion in order to increase sales volume, as an addition to personal selling and advertising. And also public relations are on the lowest position as the most unpopular tool. This can be explained by the result of PR: it builds image, reputation, not sales. Very few companies use this form of promoting, because most of them put profit on the first place, and the image of the company on the second. Only after several years of stable position in the market they turn to PR. So, to make a conclusion, I want to say that it’s important to remember that choosing promotional tool depends on the market, where you do business. Businessmen should take it into consideration, if they don’t want to flow out their money without worthy result.

Battle of Naseby - English Civil War

Battle of Naseby - English Civil War Battle of Naseby - Conflict Date The Battle of Naseby was a key engagement of the English Civil War (1642-1651) and was fought June 14, 1645. Armies Commanders Parliamentarians Sir Thomas FairfaxOliver Cromwell13,500 men Royalists King Charles IPrince Rupert of the Rhine8,000 men Battle of Naseby: Overview In the spring of 1645, with the English Civil War raging, Sir Thomas Fairfax led the recently formed New Model Army west from Windsor to relieve the besieged garrison of Taunton. As his Parliamentarian forces marched, King Charles I moved from his wartime capital at Oxford to Stow-on-the-Wold to meet with his commanders. While they were initially divided on what course to take, it was ultimately decided for Lord Goring to hold the West Country and maintain the siege of Taunton while the king and Prince Rupert of the Rhine moved north with the main army to recover the northern parts of England. As Charles moved towards Chester, Fairfax received ordered from the Committee of Both Kingdoms to turn and advance on Oxford. Unwilling to abandon the garrison at Taunton, Fairfax dispatched five regiments under Colonel Ralph Welden to the town before marching north. Learning that Fairfax was targeting Oxford, Charles was initially pleased as he believed that if the Parliamentarian troops were busy laying siege to the city they would be unable to interfere with his operations in the north. This pleasure quickly turned to concern when he learned that Oxford was short on provisions. Arriving at Oxford on May 22, Fairfax began operations against the city. With his capital under threat, Charles abandoned his original plans, moved south, and attacked Leicester on May 31 in the hope of luring Fairfax north from Oxford. Breaching the walls, Royalist troops stormed and sacked the city. Concerned by the loss of Leicester, Parliament ordered Fairfax to abandon Oxford and seek battle with Charles army. Advancing through Newport Pagnell, the lead elements of the New Model Army clashed with Royalist outposts near Daventry on June 12, alerting Charles to Fairfaxs approach. Unable to receive reinforcements from Goring, Charles and Prince Rupert decided to fall back towards Newark. As the Royalist army moved towards Market Harborough, Fairfax was reinforced by the arrival of Lieutenant General Oliver Cromwells cavalry brigade. That evening, Colonel Henry Ireton led a successful raid against Royalist troops in nearby Naseby village which resulted in the capture several prisoners. Concerned that they would be unable to retreat, Charles called a council of war and the decision was made to turn and fight. Maneuvering through the early hours of June 14, the two armies formed up on two low ridges near Naseby separated by a low plain known as Broad Moor. Fairfax placed his infantry, led by Sergeant Major General Sir Philip Skippon in the center, with cavalry on each flank. While Cromwell commanded the right wing, Ireton, promoted to Commissary General that morning, led the left. Opposite, the Royalist army lined up in similar fashion. Though Charles was on the field, actual command was exercised by Prince Rupert. The center was comprised of Lord Astleys infantry, while Sir Marmaduke Langdales veteran Northern Horse was placed on the Royalist left. On the right, Prince Rupert and his brother Maurice personally led a body of 2,000-3,000 cavalry. King Charles remained in the rear with a cavalry reserve as well as his and Ruperts infantry regiments. The battlefield was bounded on the west by a thick hedgerow known as the Sulby Hedges. While both armies had their lines anchored on the hedges, the Parliamentarian line extended further east than the Royalist line. Around 10:00 AM, the Royalist center began to advance with Ruperts cavalry following suit. Seeing an opportunity, Cromwell dispatched dragoons under Colonel John Okey into the Sulby Hedges to fire on Ruperts flank. In the center, Skippon moved his men over the crest of the ridge to meet Astleys assault. Following an exchange of musket fire, the two bodies clashed in hand-to-hand fighting. Due to a dip in the ridge, the Royalist attack was funneled into a narrow front and hit Skippons lines hard. In the fighting, Skippon was wounded and his men slowly pushed back. To the left, Rupert was forced to accelerate his advance due to fire from Okeys men. Pausing to dress his lines, Ruperts cavalry surged forward and struck Iretons horsemen. Initially repulsing the Royalist attack, Ireton led part of his command to the aid of Skippons infantry. Beaten back, he was unhorsed, wounded, and captured. As this was occurring, Rupert led forward a second line of cavalry and shattered Iretons lines. Surging forward, the Royalists pressed into Fairfaxs rear and attacked his baggage train rather than rejoining the main battle. On the other side of the field, both Cromwell and Langdale remained in position, neither willing to make the first move. As the battle raged, Langdale finally advanced after about thirty minutes. Already outnumbered and outflanked, Langdales men were forced to attack uphill over rough terrain. Committing around half his men, Cromwell easily defeated Langdales assault. Sending a small force to pursue Langdales retreating men, Cromwell wheeled the remainder of his wing to the left and attacked into the flank of the Royalist infantry. Along the hedges, Okeys men remounted, joined with the remnants of Iretons wing, and attacked Astleys men from the west. Their advance already halted by Fairfaxs superior numbers, the Royalist infantry now found itself under attack on three sides. While some surrendered, the remainder fled back across Broad Moor to Dust Hill. There their retreat was covered by Prince Ruperts personal infantry, the Bluecoats. Repulsing two attacks, the Bluecoats were ultimately overwhelmed by advancing Parliamentarian forces. In the rear, Rupert rallied his horsemen and returned to the field, but was too late to make any impact as Charles army was in retreat with Fairfax in pursuit. Battle of Naseby: the Aftermath The Battle of Naseby cost Fairfax around 400 killed and wounded, while the Royalists suffered approximately 1,000 casualties and 5,000 captured. In the wake of the defeat, Charles correspondence, which showed he was actively soliciting aid from Catholics in Ireland and on the Continent, was captured by Parliamentarian forces. Published by Parliament, it badly damaged his reputation and boosted support for the war. A turning point in the conflict, Charles fortunes suffered after Naseby and he surrendered the following year. Selected Sources British Civil Wars: The Storming of Leicester and the Battle of NasebyHistory of War: Battle of Naseby

The Trial of Derek Bentley and Christopher Craig Essay Example

The Trial of Derek Bentley and Christopher Craig Essay Example The Trial of Derek Bentley and Christopher Craig Paper The Trial of Derek Bentley and Christopher Craig Paper Essay Topic: Film I think the speech for the prosecution is effective because it in a way leads you to believe that Craig and Bentley are just as guilty as each other, which isnt necessarily true. The speech is cleverly written by having left out certain maybe even crucial pieces of information such as Bentleys mental age of 11, which means others can easily influence him such as Craig. I dont think this was pointed out as it could have been misunderstood as slightly justifying Bentleys actions, which wouldnt have been fair in court and also the police officers wouldnt have wanted any information to be said that may in any way work to Bentleys advantage as they believe he was definitely involved in the murder of their colleague. Based on the speech alone I get a clear impression about both defendants, Bentley and Craig. To me Bentley came across as a person with vicious intent due to the weapons he possessed and his later admittance to intending to break into the building and steal what he could. The speech does imply Bentley being very involved in the shooting because he knew Craig had a gun but however still being a follower rather than a leader as he didnt actually carry out the shooting but played a big part by shouting Let him have it, Chris. This section of the speech containing information about this statement by Bentley I told the silly bugger not to use it Was not entirely fair because it says Completely contradicted by Bentleys earlier statement, Let him have it Chris which implies that he had meant for Craig too fire the gun. This however isnt the only explanation for Bentley shouting this phrase. He could have meant for Craig to let the officer have the gun but this isnt stated in the speech and so works against Bentley. My impression of Craig straight away is that he is in fact a weak person who couldnt face the punishment for his own wrong doing because when he realized he was going to be caught by the police he threw himself off the roof in an attempt to commit suicide and avoid sentencing. As the speech continues Craig comes across as a disrespectful and rude individual as it is stated that there was a lot of swearing and abusive language spoken or shouted by him at the police officers. Spiteful was also a word that sprang to mind about Craig where it goes on to say about him shooting at PC Harrison as he crept along. From the speech I learned that Craig and Bentley were 2 young males who had set out simply to break into Barlow Parker Confectioners but ended up in a gunfight on the roof involving 4 police officers, one of which (PC Miles) was killed. The idea of Bentley assisting Craig is sort of contradicted later because when Bentley is officially under arrest on the night of the shooting he was not physically being held by Sgt Fairfax and so had many opportunities to escape or sneak up on Fairfax to injure him, however Bentley did not even recognize these opportunities let alone use them. This taught me that Bentley must be unintelligent to say the least or maybe just scared but either way he didnt take the chance available to him, as he would have done if he had set out with intent to willfully injure or kill the PCs. Craig seems to be a trustworthy friend in the eyes of Bentley and he believes what Craig tells him. This is shown in the speech when it describes Sgt Fairfax and Bentley attempting and successfully getting themselves to the safety of a doorway and Bentley tells Sgt Fairfax Hell shoot you. Obviously Bentley really believed this and has faith in his friend to help him escape but also the thought doesnt cross his mind that Craig may even go to the extent of shooting at Bentley himself in attempt to injure Sgt Fairfax and assist his (Craigs) own get away. This again shows his character is easy to take advantage of. I also learnt a fair amount about the personality of Christopher Craig after reading the speech. He is a dominating male who is looked up to and respected by his peers, Bentley in particular. This is shown by the fact that Bentley even went with him that night to do something that he knew was wrong and wouldnt have dreamed of doing before he met Craig. Although Craig cannot read or write he is very clever in a tactical way with his actions, for instance he took advantage of Bentleys child likeness and silently persuaded him to carry defensive weapons by giving them to Bentley as a gift which he knew Bentley would treasure and carry with him in hope not to lose them. Near the end of the speech it is learned that Craigs actions were in fact a method for him to in a way pay back the police force for putting his brother in jail. These actions do however show loyalty and also bring out a slightly caring (for his brother), vulnerable side to Craig. Craig hides this side of his personality behind a wall of disrespectfulness which he shows in the next breath by swearing at the approaching Police Officer and saying he hoped he had killed the lot. After reading through the speech once I immediately felt no sympathy or compassion for either of the defendants, Craig and Bentley. However after re-reading the speech and looking deeper into some of the sections I began to feel sorry for both of them in a way but for different reasons. I felt Bentley had been used simply as an accomplice and back up for Craig whenever he needed it. This made me feel bad for Bentley because he really thought he had made a friend and didnt realize he had been used. The speech later quotes Bentley was himself armed to that extent and, therefore, prepared to use violence. Which in my opinion wasnt true. As both of the weapons were given to Bentley by Craig, I think it was another scheme of Craigs to make Bentley look as guilty if not more guilty than himself so maybe he wouldnt get as harshly punished. This remark is also working totally against Bentley in the way that he didnt and probably couldnt argue back because he was as afraid as an 11 year old would be, but again the jury didnt take this into account. Bentley seems to be a confused person that often cant get out the right words for what he wants to say and later ends up contradicting himself. This is shown in the section of the speech where it clarifies Bentleys statement. It is said that while in the police car on the way to the station Bentley said I knew he had a gun; but I didnt think he would use it. And in Bentleys actual statement he again admits to having knowledge of Craigs possession of the gun by saying I did not know he was going to use the gun. Near the end of the statement however, Bentley becomes confused and says I did not have a gun and I didnt know Chris had one until he shot Although Craig was very sneaky and mean in the way he manipulated Bentley I still felt sorry for him although in a different way. Th e first thing that makes me feel this way was Craigs loyalty to his brother. He must have known he would get into a lot of trouble by firing at a police officer but he obviously felt inclined to do so, so the police wouldnt get away with taking his brother away. There must have been great deal of devotion between the siblings for one to go to such extreme measures. I began to feel sad for Craig due to the fact he must have realized the force of his actions when it was too late to undo what had been done and he felt the need to attempt suicide to avoid punishment. I didnt feel sad because of Craigs injuries but because he stooped to the level of not being able to face the music for his own actions is a very sad act. Video Case As I inspected the video case to the film Let him have it the first thing I was drawn to looking at was the intriguing title. It is written in large basic, easy to read font and is very eye catching, as it is actually the headline of a newspaper used for the title. The fact that part of a newspaper is included on the case emphasizes the fact that the story is true and it involved real people. Again bringing in realism is the quote by Iris Bentley (Derek Bentleys Mum) saying I dont want revenge I just want justice. The font used for this quote is plain and bare so the right impression is given off. For example if the letters were all swirly and old fashioned it would suggest a fairy tale like story, which would be very misleading. The background of the case is black, which to me implied an eerie and tragic film. Positioned at the bottom of the front cover of the case is the image of Bentley and Craig both dressed in typical mob clothes for the time it was set. This tells you what the film is going to be about but doesnt give away too many details and therefore you are intrigued to watch it. The newspaper reviews are also excellent as they compliment the film and make you that little bit more curious about the storyline, The Independent The hanging. one of the most jolting scenes in British cinema This quote lets you know that the trial leads one of the defendants to be hung but doesnt hint to which one and so leaves it open to interest. The Mail Powerful Daily Mail Powerful and compelling Both of these two reviews tell you that the film is very powerful, but do they mean powerful in the way that it will leave an affect on you mentally for instance you may want to offer your support to families of the characters involved or powerful in another sense? The only way to find out is too watch it. The overall effect of the video case leads you to believe you are going to watch a crime film. This is highlighted in the image of Craig more than Bent ley due to his evil smile and the position he is holding a gun. The word murder is mentioned in the blurb which obviously also implies crime. The case is well set out as it gives enough information about the film to get you interested and intrigued but doesnt give too much away about the story or the characters too make it not worth watching. I think the case is well set out but however slightly misleading. The fact that Craig is holding a gun in the picture implies that the film is going to be a typical gangster movie involving a lot of gun fights maybe in bars where masses of people get killed which isnt the case in this film. I think this may have been done cleverly as too get a wider range of people interested in watching the film. Film- Let him have it I think the purpose of this film being made is to clear Bentleys name and highlight the familys suffering. I think this because although it is a film, which connects immediately with entertainment I dont think that was the main reason it was filmed. Using film is a clever way of making money because when a new film comes out lots of people tend to go to see it out of curiosity, especially if its true as the British nation is fairly nosey when it comes to other peoples business. However as the viewers get stuck into watching the film I think they would be, like me drawn into sympathizing towards the Bentley family and hoping no court trials in the future have the same outcome. Highlighting the familys suffering is another way of making sure history doesnt repeat itself because a wide range of people would have watched the film including some judges who obviously wouldnt want to wish that amount of suffering on anyone elses family unless it be necessary. As the film is based on a true story the detailed suffering would actually be closely related to what the family really went through I think this would make a fair amount of impact on different sets of people. For example other parents whose children had been tried at court who were found not guilty would be feel very thankful that their child and the rest of the family hadnt had to go through the traumatic experience like the Bentleys and therefore may be interested in helping to clear Bentleys name. Also parents whose offspring HAD been found guilty and had been executed would relate very closely to Bentleys family and probably would offer their support in clearing Bentley as they would know how they (the Bentleys) would be feeling. I think the film would appeal to more people than expected because after the film premiered there would be a lot of talk bout it, intriguing more people to go and watch it. A wide variety of people would probably be interested in the film anyway such as judges and lawyers and other people who attend court regularly as they would be concerned about how the trial went and how the outcome came about. People who enjoy gangster type movies would also be intrigued to watch it due to the video case and the picture on the front of two males wearing mob- like clothes, which implies gangster. Avid crime film watchers would also be drawn to this film again because of the video case picture containing a gun and the blurb mentioning a murder. Probably the film would interest a lot more people but in my opinion these are the main groups. At a first glance at the case the film didnt appeal to me at all because I hate crime and murder and anything vaguely associated including films. However after watching it I thought it was very interesting especially in the courtroom scenes, as I didnt know a lot about the way court was run before. Also I ended up feeling a lot of compassion towards Derek Bentley and his family and hope I never have to experience anything close to what they went through.

Marketing discussion Essay Example | Topics and Well Written Essays - 500 words

Marketing discussion - Essay Example Undoubtedly offering empowering messages for everyone who would listen. The message they convey is that they are there to provide service to the human potential. Their mission has always been to provide a competitive edge, to help athletes perform better. There mission is to resides inside the mind of every athletic. Nike products monitor the human potential and this is how they continue to shape their product in order to stay competent. They are committed to the very best performance products, products of the pure imagination and to improve performance. The Nike family is a fairly vast enterprise. The diversity inherent in such size is helping Nike evolve its role as a global company. "If you have a body, you are an athlete. And as long as there are athletes, there will be Nike." Maybelline New York, the worlds top cosmetics brand, provides quality and innovation with a modern feel that every women idealize. Decades before the slogan, "Maybe she's born with it. Maybe it's Maybelline," was created in 1991, the brand was making the "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential [2]. Being Famous in makeup products, the target audience is definitely women. For women the process of deciding makeup brand is very important.

HLS-Response and Recovery Case Study Example | Topics and Well Written Essays - 2500 words

HLS-Response and Recovery - Case Study Example There are numerous events that can cause emergency situations: fires, floods, hurricanes, tornados, earthquakes, winter storms, hazardous material incidences, civil disturbance, communications failures, radiological accidents or explosions of any kind (FEMA, 2011). Emergency response and recovery are just two of the components of emergency management. Emergency management is defined by FEMA as â€Å"the process of preparing for, mitigating, responding to and recovering from an emergency†. The response and recovery strategy for organizations should be designed for the benefit of everyone in the organization. The strategy should also support business continuity. Response of an emergency involves mobilizing all the emergency services and first responders to the area that has been hit by an emergency. In the response phase, some of the core emergency services that come in handy include ambulance, firefighters and police. If need be these services may receive support from specialis t rescue teams, it all depends on the type and severity of disaster. The response plan should have the following components: planning, reviewing, training and testing (Department of Homeland Security, 2011). For the response to be successful, the organization would need to prepare an emergency plan that also needs to be well rehearsed. This does help in enhancing the efficiency of the coordination of the rescue mission. While responding to an emergency situation, it is important that the organization maintains both discipline and agility. This, when combined with the formation of a functional leadership rescue team, makes containment of the situation very easy and efficient (Gigliotti and Jason, 1991). A disciplined and agile team involved in response activities within an organization can easily adapt to any changes in the emergency situation and still carry out their rescue mission successfully. The other part of the emergency management strategy of any organization after response is recovery. The main goal of this phase is the restoration of the organization back to its previous state. Unlike response, recovery efforts are focused on addressing the immediate needs of the organization after the rescue mission is complete. Recovery therefore deals with the issues and decisions that will have to be made in order to ensure that the organization’s operations return to normal, or to how they were before disaster struck. Recovery efforts may include the rebuilding of destroyed property and facilities, repair of infrastructure and re-employment (Maniscalso and Christen, 2002). Recovery efforts should always aim to reduce the risks that led to the disaster. For the recovery efforts to be successful, they need to be well planned and executed. What are the key plan components that should be periodically updated? Evacuation plans An organization’s emergency plan needs to be updated regularly in order to conform to the current needs. Reviewing the emergency evacuation plans is one way of ensuring that the response measures that are in place are as current as possible. For instance, if a company expands or changes its facilities, its evacuation plans also need to change to reflect the changes that have occurred. If the company happens to increase its workforce, the emergency evacuation plans will need to be re-evaluated to accommodate the increase in the number of employees.

Snapshot of Uniqlo Essay Example | Topics and Well Written Essays - 4250 words

Snapshot of Uniqlo - Essay Example The company has four major brands – Theory, Comptoir Des Cotonniers and Princesse Tam.Tam and g.u. Theory, which is the mainstay brand, has been experiencing growth in the United States and Japan, and is opening markets in China and Hong Kong. As for August 2011, it was operating 371 brands throughout the world. Comptoir Des Cotonniers is a French label for women, and operates 386 stores across Europe, Japan and the United States. Princesse Tam.Tam is a brand which focuses upon lingerie, home wear and swimwear. This brand operates out of well-known department stores and boutiques, and there are 159 outlets in the United States, led by France, and is available in 40 countries in Europe. g.u. is a brand that specializes in low priced jeans, and has net sales of 30 billion yen annually, and the brand operates 148 stores in total as of August, 2011, with two new flagship stores in Osaka and Tokyo. Uniqlo is looking to expand its Asian market, as they opened their first store in Ta iwan in October of 2010, which generated high sales. Next, they want to focus on other Asian stores, with a focus on China, South Korea and Taiwan, and opening a flagship store in Seoul, Korea, in the fall of 2011, as well as two new stores in New York: one on Fifth Avenue and a megastore on 34th Street. They presently operate stores in the United States, China, France, Hong Kong, Japan, Korea, Malaysia, Russia, Singapore, Taiwan, Thailand and the UK. The history of Uniqlo is that they opened their first store in 1984 in Japan, and demand for their products surged with their fleece apparel campaign in 1998. Uniqlo, after experiencing an ebb and flow in their sales from 1998, reworked the strategy to focus on an expansion of women’s wear. Their expansion into international markets began in 1991, starting with the UK. After a successful launch in the UK, they ventured into the markets of China, Hong Kong, South Korea, the United States and France, Singapore and Russia. The bulk of their stores are still in Japan, with 843 in that country, and 181 overseas markets. In 2005, they expanded their domain by purchasing a range of companies worldwide, and these companies are the Comptoir Des Cotonniers, Princesse Tam.Tam and Link Theory Holdings Co., Ltd, who developed the Theory brand. These brands are explained above. At present, their worldwide industry ranking in the apparel specialty stores is exceptional, as they rank fourth overall, in terms of sales, in the world, just behind The Gap. They have more sales then the Limited, NEXT, Polo Ralph Lauren, Esprit, Abercrombie & Fitch and Liz Claiborne. As noted above, they are currently the leading Japanese Domestic Clothing Retail chain. The Uniqlo business model is that they have established a SPA, which is a Specialty Store retailer of Private label apparel, and this business model encompasses all stages of the business, from design and production to final sales. This model has helped them make adjustment to p roduction that reflect the latest sales environment and minimizes store-operation costs, such as personnel costs and rent. It is through this SPA that Uniqlo is able to provide high quality clothing at low prices. They have an Research and Development team which looks at the latest fashions

Anne Frank - Short Essay Essay Example for Free

Anne Frank Short Essay Essay The session that I attended at The Anne Frank Project on September 11, 2009 was Beyond the Diary: Behind the scenes of a Jewish Family in Hiding with Sophia Veffer. Even though I learned some things about the Holocaust during middle school, there still were things that I did not know. The reason why I attended this session is because I wanted to know how some of the Jews were able to survive the Holocaust and I also wanted to know what Sophia’s experience was like actually being a child during the Holocaust. This session connected to the overall theme of the conference because Sophia talked about what she and Anne Frank both had to go through and how some people in different countries still go through similar situations. Today there are still people who get treated differently because of what they look lie or where they come from. Sophia said that if Anne Frank were still alive she would probably try to make a difference by putting an end to these genocides. I was very glad that I got a chance to sit in Sophia’s session because I got to learn about the Holocaust from an actual survivor. She told us how her and her family had eleven different hiding places. I couldn’t even imagine what her childhood must have been like. She had to get rid of everything she owned even her identity. She also talked about how some Jews were not able to go in hiding and the reason was is they had to have money. The only families that went into hiding had money and they knew non Jewish people who would let them hide in their homes. One thing that really upset me is when Sophia said that the Germens pretended as if they did not know what was going on with the Jews. This really made me sad because how could you know that someone is doing wrong and not care to try to change it and make a difference? There are many different issues going on in the world today. One global issue that is of concern to me is homelessness. Every time I see a person out on the street I always think to myself their shoes can fit my feet. I do not mind helping others because after I do a good deed I always feel really good about myself and nothing can take that feeling away. This issue inspires me to try 2 make a small difference by giving them change or bringing them food. One day when me and my sister were driving up the street we saw sum homeless people and their sign said that they were hungry so we went to Mcdonalds and brought them sum burgers. Making a difference starts with a small deed then before you know it your changing the world.

Google.com Essay -- Technology, Vulnerabilities

Three famous real-world examples of first-order XSS vulnerabilities were discovered in Google.com [36], CBS News [37] and in ATutor [38]. In 2005 Google.com website had XSS vulnerabilities that allowed attackers to impersonate legitimate subscribers of Google’s services. Then, in 2006 CBS News published an official announcement claiming that President Bush appointed a nine-year old boy to be the chairperson of the InfoSec Department. This was obviously a fake news. Recently, an XSS vulnerability was discovered in ATutor that allowed scripts to be injected into nearly every URL request parameter that eventually resulted in the result page to include the malicious scripts. 2.5.2 Stored XSS Stored XSS (aka Persistent or Type 2 or Second-Order) [32, 34, 35] occurs when a vulnerable Web application accepts malicious code, stores it and later distributes it in response to a separate HTTP request. In contrast to reflected XSS, Type 2 XSS rather than getting immediately reflected to the user, the attack payload is stored (in a database or in file system) and displayed to end-users in...