Marketing Strategy The Backbone Of Great Content Marketing

With the increase of ecommerce stores, owners feel the pressure to standout in the marketplace. And one of the best ways to promote products and services is through content marketing. As a full-stack freelancer in content marketing, your goal is to build your client’s overall brand and voice. You hold the key to transforming their expertise into various written and visual content forms. In essence, your skills build the relationships to attract and engage customers. From my personal experience, I’ve learned that clients desire a clear content marketing strategy coupled with unique content creation. But to be a full-service content marketer, experts also recommend offering results-driven promotion services with content maintenance.†¦show more content†¦Or they don’t know exactly which content is working well. Offer to conduct a content audit for your client. This way you can assesses their content strengths and weaknesses. Give them a roadmap for future marketing activities. Start by creating a spreadsheet of all the content assets. Then, collect data points, such as, word count, number of social shares, and calls to action. The following resource can help: Google Analytics Screaming Frog Social Metrics Plug-in Analyze the data for trends. Draw substantive conclusions that can offer your client a recommended course of action. Editorial Calendars Sometimes, your clients may need assistance with organizing their content. Realize that just assigning dates on a calendar isn’t the objective. An effective editorial calendar strategically maps out content based on the audience, customer buying cycle, and the channel. In other words, distributing tweets to buyers at the consideration stage may not produce conversions. Follow these tips: Consolidate all your client’s content into one editorial calendar. Add key dates, including product launches. Correlate topics for to create a theme. Post based on the reader’s optimal schedule. Content Creation Relevant content doesn’t begin when you write. It starts at the research phase. To unearth new topics, dive deep into your audience’s mind. Look for reader’s likes, pain points, and unanswered questions. Here are a few places to start: Quora -