Marketing Strategy The Backbone Of Great Content Marketing

With the increase of ecommerce stores, owners feel the pressure to standout in the marketplace. And one of the best ways to promote products and services is through content marketing. As a full-stack freelancer in content marketing, your goal is to build your client’s overall brand and voice. You hold the key to transforming their expertise into various written and visual content forms. In essence, your skills build the relationships to attract and engage customers. From my personal experience, I’ve learned that clients desire a clear content marketing strategy coupled with unique content creation. But to be a full-service content marketer, experts also recommend offering results-driven promotion services with content maintenance.†¦show more content†¦Or they don’t know exactly which content is working well. Offer to conduct a content audit for your client. This way you can assesses their content strengths and weaknesses. Give them a roadmap for future marketing activities. Start by creating a spreadsheet of all the content assets. Then, collect data points, such as, word count, number of social shares, and calls to action. The following resource can help: Google Analytics Screaming Frog Social Metrics Plug-in Analyze the data for trends. Draw substantive conclusions that can offer your client a recommended course of action. Editorial Calendars Sometimes, your clients may need assistance with organizing their content. Realize that just assigning dates on a calendar isn’t the objective. An effective editorial calendar strategically maps out content based on the audience, customer buying cycle, and the channel. In other words, distributing tweets to buyers at the consideration stage may not produce conversions. Follow these tips: Consolidate all your client’s content into one editorial calendar. Add key dates, including product launches. Correlate topics for to create a theme. Post based on the reader’s optimal schedule. Content Creation Relevant content doesn’t begin when you write. It starts at the research phase. To unearth new topics, dive deep into your audience’s mind. Look for reader’s likes, pain points, and unanswered questions. Here are a few places to start: Quora -

Symbolism In The Glass Menagerie by Tennessee Williams Essay

Tennessee Williams, The Glass Menagerie, is a play that evokes great sympathy and in some cases, empathy for a protagonist who struggles to overcome two opposing forces; his responsibilities and his desires. There are many symbols and non-liner references that contribute to the development of characterization, dramatic tensions and the narrative. This essay will examine in detail, the aspects of the play that contribute to the development of the above mentioned elements. In Toms opening addresses, he explains to the audience that the plays fifth character is his absent father Ââ€"present only in the form of a picture that hangs on the wall. This picture that looms above the dining room table makes the reader visualize the Wingfield†¦show more content†¦Just as America restlessly experiences peace before World War Two, Tom is anxiously awaiting his escape to explore the world before him that will leave his family in ruins. Much like his father did. The fire escape is a prominent part of the setting. It is an important symbol that represents the imprisonment that Tom feels and the possibility of a way out. Williams characterizes the fire escape with symbolic weight, saying that the buildings are burning with the implacable fires of human desperation. Tom makes several addresses to the audience from the fire escape. These addresses are highlights of the play and would indicate that the fire escape is a critical place in which he confides and depends on. It also foreshadows his departure from home as the fire escape is what enables his escape to search for solitude and freedom. At the fire escape, he stands alone between the outside world that awaits, and his apartment. This alludes to the painful choice he makes in scene seven. In order to escape, he must escape alone and leave his mother and sister, who are dependent upon him, behind. Lauras vulnerability and dependence is also emphasized in this symbolic space that is most clos ely linked to Tom. Tom will later climb down the fire escape one final time, leaving the apartment and his family forever. Laura stumbles on the fire escape, and the fall symbolizes herShow MoreRelatedSymbolism In The Glass Menagerie By Tennessee Williams858 Words   |  4 Pages Tennessee Williams had a rough past as a result it influenced him to write plays about the conditions in the 1930s. Although Williams had a tough past, Williams became very successful in his writings and plays. Nevertheless Williams gained popularity among his peers. His experiences in the 1930s affected his work especially in The Glass Menagerie. Williams’s homosexuality made him be seen as an outcast in American society. Not to mention that homosexuality was not as widely accepted as it is todayRead MoreSymbolism In The Glass Menagerie By Tennessee Williams822 Words   |  4 Pages A play based on the power of memory, The Glass Menagerie by Tennessee Williams is a story told from Tom Wingfieldà ¢â‚¬â„¢s point of view and depicts Laura’s imaginary world, a place where she can retreat and escape the reality of the present, and live in a â€Å"perfect† world. Laura’s memories from the past shape her personality, such as the name, â€Å"Blue Roses,† which illustrates her fragile nature, much like the fragility of the glass menagerie. In order to symbolize Laura Wingfield’s fragile behavior dueRead MoreSymbolism and Crossing the Rubicon in Tennessee Williams’ â€Å"The Glass Menagerie.†1784 Words   |  8 PagesThe masterful use of symbolism is delightfully ubiquitous in Tennessee Williams’ â€Å"The Glass Menagerie.† He uses a collection of dim, dark and shadowy symbols that constantly remind the audience of the lost opportunity each of these three characters continually experience. This symbolism is not only use to enlighten the audience to their neglected opportunities to shine, but it is also repeatedly ut ilized to reinforce the ways in which the characters try in vain to cross over turbulent waters intoRead MoreThe Glass Menagerie Symbolism Essay800 Words   |  4 PagesTitle Tennessee Williams had a rough past that influenced him to write plays about the 1930s. Williams’s life was very successful in his writing, making him known to many. His experiences in the 1930s affected his work. Williams’s homosexuality made him be seen as an outcast in American society. Tennessee Williams utilizes symbolism to express his themes throughout The Glass Menagerie. There are many events in Tennessee Williams’s early life that is similar to the details in The Glass MenagerieRead More The Importance of Symbolism in The Glass Menagerie Essay1609 Words   |  7 PagesImportance of Symbolism in The Glass Menagerie  Ã‚      Tom Wingfield is the narrator and a major character in Tennessee William’s timeless play, The Glass Menagerie. Through the eyes of Tom, the viewer gets a glance into the life of his family in the pre-war depression era; his mother, a Southern belle desperately clinging to the past; his sister, a woman too fragile to function in society; and himself, a struggling, young poet working at a warehouse to pay the bills. Williams has managed toRead More Alienation in Tennessee Williams, The Glass Menagerie Essay examples943 Words   |  4 PagesAlienation in Tennessee Williams, The Glass Menagerie Life is a lonely tale of alienation, as Tennessee Williams conveys though his play, â€Å"The Glass Menagerie.† Williams surrounds Laura in isolation from a world in which they wish to belong to by using various symbols. The symbolic nature of the motifs hidden within the lines of this play provides meaning to the theme found consistent throughout the play: Individuals are all alone in the world. Williams brilliantly illuminates theRead More Essay on the Symbolism of the Menagerie in The Glass Menagerie1002 Words   |  5 PagesThe Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield andRead MoreEssay about Williamss Use of Symbolic Reference in The Glass Menagerie851 Words   |  4 Pagesof Symbolic Reference in The Glass Menagerie Tennessee Williams wrote The Glass Menagerie basing it on himself and his life, although not always in detail. Tennessees life was not one of perfection. It had a lot of downs causing the play to be a very sentimental, dimly lighted and emotionally play. Although this play has a very basic story line Tennessee use of symbolism crates a much more meaningful story of the Wingfild family. Symbolism is used in almost everyRead MoreSymbolism in the Glass Menagerie Essay831 Words   |  4 PagesSymbolism in The Glass Menagerie Symbolism plays a fundamental part in Tennessee Williams’s play, â€Å"The Glass Menagerie†. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the father’s photograph, representing something different to each character. Through recognition of these symbols, a greater understanding of the play’s theme is achieved. ThroughoutRead More Three Important Symbols in The Glass Menagerie by Tennessee Williams1429 Words   |  6 PagesThree Important Symbols in The Glass Menagerie by Tennessee Williams      Ã‚  Ã‚  Ã‚   In Tennessee Williams The Glass Menagerie, the narrator is used to reveal elements of Williams own life as a victim of the Depression in the 1930s. Williams does this through his eloquent use of symbolism. Three symbols seem to reveal Williams intent especially accurately; the unicorn, the picture of Mr. Wingfield, and Malvolios coffin trick.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The unicorn is a symbolic representation of ways

Economics Cengage Learning

Question: Write about theEconomicsfor Cengage Learning. Answer: Introduction The business dynamics of any particular product offering are critically impacted by the associated demand and supply trends. Based on these trends, the business decisions are made which tends to have a critical effect on the business related profitability. Considering the above in mind, the selected article articulates the impact of a mishap on the firm earnings and how it leads to lowering down of the overall valuation. The objective of this particular essay is to offer a detailed discussion of the given article by deploying the relevant demand an supply concepts coupled with rice elasticity of demand so to offer better insight into the events reported in the article. Analysis The target audience for Dreamworld would be children and tourists who would like to visit such places specially because such theme parks have only limited presence. Also considering that a lot of children and teenagers tend to visit these, it is essential that elaborate security and safety arrangements must be in place so as to prevent any mishap which could potentially prove disastrous (Gal, 2014). It is customary for the theme parks to offer joyrides and other entertainment modes which have inherent security risk in the absence of prudent safety measures. In the wake of any mishap especially one which causes casualties, the demand would likely to go down as the consumers would avail other entertainment modes which offer safety. The decreased demand would be represented in the form of a downward shift which is captured in the diagram shown follows (Krugman. Wells, 2008). The supply in the short run tends to remain the same and hence the decreased demand shifts the equilibrium position to a lower quantity level indicated by Q1 in comparison to the initial quantity Q. Additionally, with the decreasing equilibrium quantity, the price also takes a ldip to reach a lower level indicated by P1 (Mankiw, 2014). The exact quantum of impact of the alterations in the respective demand and supply forces would be driven by the PED (Price Elasticity of Demand) of the concerned service or product offering. For the PED determination, a wide range of parameters are required to be considered. Some of the pivotal ones include cheaper substitute availability, product/service type and total amount of expense done on the consumption of the underlying product or service (Mankiw Taylor, 2011). In relation to commenting on the PED determination for theme parks, the key aspect is service quality. Also, it is worth noticing that theme park does not represent a service that is a necessity but more of a luxury item considering the exclusive presence in only select locations. Additionally, in case of safety threats like in the given case, it is highly likely that the customers would potentially migrate to alternative entertainment sources which do not pose a safety risk. Thus, considering the above factors, it can be said that in the given case PED would exceed 1 (Arnold 2008). Further, the consumption and demand of the theme park services would tend to increase with the levels of income of the consumers. Considering the above aspects, it is in the best interest of the theme park operation not to increase the prices as the same may be discouraging especially for repeat visitors and would have adverse effect on the revenue. A numerical illustration of this is indicated as follows (Krugman Wells, 2008). Entry price assumed per person = $ 100 Estimated customers who currently visit the park annually = $ 100,000 Thus, annual revenue in the present = 100*100000 = $ 10,000,000 Let us assume that theme park service price elasticity is -1.5 Now there is an increase in the entry fee to $ 120 or 20% rise Alternation in the visit of customers = 20*-1.5 = -30% Annual visitors at revised price = 100,000*(1-0.3) = 70,000 Revenue with increase in price = 70000*120 = $ 8,400,000 Hence, it is abundantly clear that increasing the price would not be an advisable strategy as it leads to lower revenues. A renowned and exclusive theme park in the form of DisneyWorld would have associated externalities which have both positive and negative effects. Externalities typically are those effect which are non-indented by the good or service provider and may be good or bad for the society. For a theme park, the positive externality would result in increased tourism potential for the local economy as these tend to be crowd pullers especially amongst tourists. This would lead to higher employment being generated and thus the income levels would income and also unemployment would touch a lower level. Also, there is opportunity to earn higher foreign currency revenues for the local economy due to more tourists being attracted and thus increase the demand for support services also such as accommodation, food, tourism services etc. But, it would result in negative externality as well because high flow or tourists tend to put the public infrastructure under constrain and would negatively impact the availability of services to the domestic people (Gal, 2014). For promotion of positive externality, it is imperative that government should promote the theme park in an active manner through information guides and also provide various tax and other incentives or benefits to the tourism companies who manage to attract visitors to the theme park (Mankiw, 2014). For reducing the negative externality associated, a higher price may be charged from foreign nationals who would likely not be repeat visitors and hence less elastic in their demand. This incremental charge would be collected by the government and used for public infrastructure maintenance and expansion for public good (Mankiw Taylor, 2011). Conclusion Hence, it would be fair to conclude that security concerns would result in lower demand and lower price. Also., the PED for theme parks is greater than 1 and hence revenue increase does not maximize the revenue. Further, externalities are associated in the form of positive impact on the local economy while negatively impacting the available public infrastructure in the region. However, this can be managed by charging an incremental amount which can be used for public infrastructure maintenance. References Arnold, A.R. (2008). Microeconomics (9thed.), Sydney: Cengage Learning. Gal, L. (2014), The economic impact of theme parks on regions, Retrieved on April 28, 2017 from https://aocarastirmalari.arch.metu.edu.tr/files/2014/05/AOC_ARCH714_Loredana-Gal.pdf Krugman, P. Wells, R. (2008) Microeconomics (2nded.), London: Worth Publishers. Mankiw, G.(2014) Microeconomics(6thed.), London: Worth Publishers. Mankiw, G.N. Taylor, P. (2011) Microeconomics(5thed.), Sydney: Cengage Learning.

Steinbeck Essays (881 words) - Dust Bowl, U.S. Route 66,

Steinbeck "I never wrote two books alike", once said John Steinbeck (Shaw, 10). That may be true, but I think that he wrote many of his novels and short stories based on many of the same views. He often focused on social problems, like the "haves" verses the "have nots", and made the reader want to encourage the underdog. Steinbeck's back ground and concern for the common man made him one of the best writers for human rights. John Steinbeck was born in Salians, California and spent most of his life there or around Salians, because of that he often modeled his stories and the characters around the land he loved and the experiences he encountered. He lived in Salians until 1919, when he left for Stanford University, he only enrolled in the courses that pleased him - literature, creative writing and majoring in Marine Biology. He left in 1925, without a degree. Even though he didn't graduate his books showed the results of his five years spent there. His books display a considerable reading of the Greek and Roman historians, and the medieval and Renaissance fabalists and the biological sciences (Shaw 11). He then moved to New York and tried his hand as a construction worker and as a reporter for the American. (Covici , xxxv). Steinbeck then moved back to California and lived with his wife at Pacific Grove. In 1934, he wrote for the San Franciso News, he was assigned to write several articles about the 3,000 migrants flooded in at Kings County. The plight of the migrant workers motivated him to help and document their struggle. The money he earned from the newspaper allowed him to travel to their home and see why their reason for leaving and traveled to California with them, sharing in with their hardships (Steinbeck, 127). Because John Steinbeck was able to travel with the Okies, he was able to accurately portray them and their struggles. Each book that he wrote had settings in the places where he has either lived or wanted to live. He presented the land as it was. The characters in his stories experienced floods, drought, and other natural disasters, while in the Salians Valley (Shaw, 5). What Steinbeck wrote was very factual and in depth. He exhibited his awareness of man and his surroundings, in his early books, before people ate, a pig had to be slaughtered, and often that and before they ate, it had to be cooked. Also when a car broke down, the characters had to find parts, and fixed it themselves (Shaw, 13). Many people consider that John Steinbeck novels are records of social history. His books are the history of plain people and society as a whole, many of his books focused on the Great Depression, Social Prejudice, religion, and the automobile (Rundell, 4). He may be considered as a Sentimentalist, because of his concerns for the common man, human values, for warmth and love and understanding. The social relevance of his writings reveals him as a reformer (Covici, xxii). In his novel The Pastures of Heaven, Steinbeck brings up the issues of Japanese Americans fitting into social groups, and in East of Eden, he examines the problems of intelligent and educated Chinese-Americans in the California setting. John Steinbeck only once seriously considers the problems of Negroes in Society. Crooks, the stable boy in Of Mice and Men, was an outcast and never destine to fit into the generally white society of ranching. Not only did Steinbeck recognize the -problems of minorities and racial prejudice, he also mentioned class prejudice. The difference between the "haves" verses the ?have nots" was brought up in the novel, The Grapes of Wrath, usually the people who had any financial stability hated the Okies, who had none. Owners hated the Okies because they were soft and the Okies were strong, also the store keepers hated them because the Okies had no money to spend in their stores (Bowden, 12). The Grapes of Wrath presents these issues in the form of an epic and sums up the despair of the early 1930's. The Joads experience: love, brotherhood, integrity, class fear, power, violence, and suspension, the same as every other migrant. Their conflict was a national epic, instead of a personal one. The parable of the tortoise crossing the road represents the people of the 1930's, he is beaten by the sun, knocked around, and struggles, but probably reaches his destination. In his other stories, he also uses characters and symbols to represent the migrants of the